The Discourse of Commercialization

A Multi-Perspectived Analysis
1. Auflage 2010
ISBN: 978-1-349-36776-4
Verlag: Palgrave Macmillan UK

Buch, Englisch, 222 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 303 g

Reihe: Communicating in Professions and Organizations

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

Autoren/Hrsg.

Crichton, J.

Inhaltsverzeichnis

List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System References Index

Über Autor(innen)

Jonathan Crichton is Associate Professor in Applied Linguistics at the University of South Australia, and Visiting Fellow in Psychiatry, Adelaide School of Medicine, University of Adelaide. His research focuses on professional and organisational communication, particularly in health settings. He is series editor of three Palgrave research series: Communicating in Professions and Organisations; Research and Practice in Applied Linguistics; and Palgrave Advances in Language and Linguistics.