E-Book, Englisch, 222 Seiten
Crichton The Discourse of Commercialization
2010
ISBN: 978-0-230-29523-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Multi-Perspectived Analysis
E-Book, Englisch, 222 Seiten
Reihe: Communicating in Professions and Organizations
ISBN: 978-0-230-29523-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.




