Buch, Englisch, 528 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 713 g
ISBN: 978-1-118-79178-3
Verlag: Wiley
Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.
- Facebook has more than one billion active users who share more than 30 billion pieces of content each month
- More than 37 million brands have Pages on Facebook
- This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
- Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps
Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.
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Weitere Infos & Material
Introduction 1
Book I: Creating a Timeline 5
Chapter 1: Deciding to Join 7
Chapter 2: Creating Your Account 15
Chapter 3: Touring the Interface 49
Chapter 4: Customizing Your Privacy Settings 63
Chapter 5: Finding Help 83
Book II: Connecting with Others 91
Chapter 1: Creating Your Social Media Persona 93
Chapter 2: Posting and Interacting 105
Chapter 3: Sharing Photos 117
Chapter 4: Sharing Videos 133
Chapter 5: Participating in Groups 145
Chapter 6: Going Mobile 157
Chapter 7: Keeping Up with Events 171
Chapter 8: Having Private Conversations 187
Chapter 9: Games and Gifts 197
Chapter 10: Professional Networking 209
Chapter 11: Managing Connections Gone Awry 221
Book III: Connecting to Other Social Media 233
Chapter 1: What Is Social Media? 235
Chapter 2: Connecting Facebook to Everything Else 245
Chapter 3: Flying on Autopilot 259
Book IV: Building a Business Page 267
Chapter 1: Creating a Business Page 269
Chapter 2: Customizing Your Business Page 283
Chapter 3: Touring Your Business Page 295
Chapter 4: Building Your Community 319
Book V: Marketing Your Business 337
Chapter 1: Building a Network of Influence 339
Chapter 2: Running a Social Marketing Campaign 349
Chapter 3: Using Insights to Track Your Success 363
Chapter 4: Ads, Promotions, and Offers 377
Chapter 5: Identifying Your Target Audience 407
Book VI: Developing Facebook Apps 415
Chapter 1: Custom Apps for Business Pages 417
Chapter 2: Building Canvas Apps and Page Tabs 429
Chapter 3: Creating Your Own Apps 445
Chapter 4: Tour of the Facebook API 459
Index 475
