Cox Creative Thinking For Dummies

1. Auflage 2012
ISBN: 978-1-118-38163-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Creative thinking made easy
Being creative can be tough - and trying to come up with greatideas under pressure can leave the great ideas under wraps!Creative Thinking For Dummies helps you apply creativethinking techniques to everything you touch, whether it's thatnovel you have inside you or the new business idea you've had thatwill make you the next hot entrepreneur ??? or anything inbetween.
Creative Thinking For Dummies is a practical, hands-onguide packed with techniques and examples of different ways tothink creatively. It covers a range of techniques, includingbrainstorming, lateral thinking, mind mapping, synectics, drawingand doodling your way to great ideas, meditation and visualization,word and language games, and divergent thinking.
* See the world in a different way, and realise that you aresurrounded by creative inspiration
* Brainstorm new ideas successfully and try out some lateralthinking exercises
* Open your mind to a new way of thinking and nail down thosegreat ideas
* Discover creative thinking techniques using games, words,drawings, and storytelling
* Let creativity enhance all aspects of your life, whetherdeveloping your personal skills, becoming more professionallyeffective, or using creative thinking techniques to help yourchildren develop their creative minds
You'll soon discover that everybody, including you, has a wealthof creative potential within--you just need to tap intoit!

Autoren/Hrsg.

Cox, David

Inhaltsverzeichnis

Introduction 1
Part I: Laying the Foundations: Understanding Creativity7
Chapter 1: So What Is Creativity? 9
Chapter 2: Living in a World of Creativity 27
Chapter 3: Exploring the Creative Mindset 49
Part II: Preparing Yourself: Creating Your Creative Mindset71
Chapter 4: Preparing to Be Creative 73
Chapter 5: Committing to Creativity 93
Part III: Getting Creative - The Practical Stuff113
Chapter 6: Changing Your Mind with Creative Thinking 115
Chapter 7: Opening Your Mind with Creative Thinking Techniques141
Chapter 8: Closing In on the Answer: Creative Problem-Solving169
Chapter 9: Playing Creatively 189
Part IV: Applying Creativity to Your Life 215
Chapter 10: Living the Creative Life 217
Chapter 11: Children and Creativity 239
Chapter 12: Working Creatively 257
Chapter 13: Embedding Creativity in Your Personal Life 279
Part V: The Part of Tens 301
Chapter 14: Ten Great Ways to Get Creative 303
Chapter 15: Ten Acorns That Became Oak Trees: Great Ideas thatBecame Reality 309
Chapter 16: Ten-Plus Essential Books 317
Chapter 17: Ten Inspirational Creative Businesses 325
Chapter 18: Ten Unusually Creative Individuals 333
Index 341

Über Autor(innen)

David Cox is a creative business consultant who, since the 1970s, has created, acquired and sold numerous successful businesses. He is a Fellow of the Chartered Institute of Marketing as well as a Chartered Practitioner of NLP. David began his education in Fine Art, where he cultivated his interest in creativity. He also trained as a clinical psychologist before turning to marketing, when he founded the UK's first youth marketing consultancy.