Value Driven Product Planning and Systems Engineering

1. Auflage. 2007
ISBN: 978-1-84628-964-4
Verlag: Springer

Buch, Englisch, 213 Seiten, Book w. online files / update, Format (B × H): 162 mm x 242 mm, Gewicht: 1110 g

Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Cook, Harry E

Cook, H. E.

Wissmann, Luke A

Wissmann, L. A.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Technische Wissenschaften Technik Allgemein Betriebswirtschaft für Ingenieure
• Technische Wissenschaften Technik Allgemein Konstruktionslehre und -technik

Inhaltsverzeichnis

Customer Value: A Key Financial Metric.- Assessing Value Using Surveys.- Analyzing Stated Choice Surveys.- Product Planning and Systems Engineering.- Value Speculation in a Stock’s Price.- Simulated Survey of Boston to Los Angeles Flights.- Analysis of a Multinomial Stated Choice Survey.- The Market for Hybrid and Diesel Mid-sized Sedans.- Revealed Values: Minivan Trends.- Effect of Market Dilution When Value Differs between Competitors.- Value of Interior Noise in a Luxury Automobile.- Quantifying the Trade-off between Acceleration Performance and Fuel Economy.- Value of Mustang Options.- Simulated Survey of Choice between Auto and Transit Bus Modes.- Assessing Relative Brand Value.- Value and Cost Benchmarking a Yogurt Market.

Über Autor(innen)

H.E. Cook, formerly Head of the Department of General Engineering at the University of Illinois at Urbana-Champaign, is a member of the National Academy of Engineering, a Fellow of the Society of Automotive Engineers, and a Fellow of ASM. He set the vision for the newly inaugurated M.S. and Ph.D. programs in Systems and Entrepreneurial Engineering within the General Engineering Department that led to the merger with Industrial Engineering and the formation of a new department named Industrial and Enterprise Systems Engineering. While a member of the Department of Mechanical and Industrial Engineering, Dr Cook held the Grayce Wicall Gauthier and later the Joseph Gauthier Professorships. Originally a theorist in materials science, his current research and teaching interests are in the broad aspects of product/technology management including product planning, value analysis, marketing research, design and analysis of strategic experiments (Six Sigma), and advanced quality systems. Dr Cook has also held a variety of research, engineering and management positions during 17 years in the automotive industry at Ford and Chrysler. He is a consultant to Birchwood Consultants International Ltd., and a member of the Science and Technology Advisory Board of General Motors.

L.A. Wissmann has worked for the Ford Motor Company as a Vehicle Engineer, and has spent time at General Motors as a Visiting Scientist in the Department of Customer Driven Quality, where he helped to develop new methods for building business cases for new technologies in the R&D pipeline. During this period he was also pursuing a Ph.D. at the University of Illinois at Urbana-Champaign in the Department of Industrial and Enterprise Systems Engineering. He is currently employed by Hamilton Sundstrand.