Buch, Englisch, 312 Seiten, Format (B × H): 174 mm x 246 mm
Buch, Englisch, 312 Seiten, Format (B × H): 174 mm x 246 mm
ISBN: 978-0-415-68720-1
Verlag: Taylor & Francis Ltd
The service sector accounts for the lion’s share of economic activity within developed economies (e.g. over 70% of UK GDP). This is a fact that seems to be largely lost in the vast majority of management of innovation textbooks, where at best, a single chapter is appended to cover the distinctiveness of innovation in the service sector. This textbook focuses exclusively on the management and shaping of service innovation.
Through reference to academic studies and real-world cases, the text explores the ways in which innovation is managed and shaped across the diversity of services offered in the private, public, and third sectors; from financial to education services and health to leisure services.
Final year management undergraduates and masters level students in service management, innovation management and in services marketing will find this to be an excellent tool in completing their studies.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part I: Setting the Scene 1. An Introduction to Service Innovation: Key Themes and Definitions 2. Exploring Similarity and Difference Across the Service Sector Part II: The Strategic Management of Service Innovation 3. Patterns of Service Innovation 4. Innovation Strategy in the Service Sector 5. Innovation Networks: Relational Resources in the Service Sector Part III: Organizing for Service Innovation 6. Organizational Structure, Culture and Workspace Design 7. The New Service Development (NSD) Process 8. Learning and Knowledge in the Service Sector Part IV: The Shaping of Service Innovation: The Importance of Context 9. The External Sources of Service Innovation 10. Service Innovation in the Virtual World 11. Innovation Policy and Systems for the Service Sector
