Conrad / Poole | Strategic Organizational Communication | E-Book | sack.de
E-Book

E-Book, Englisch, 528 Seiten, E-Book

Conrad / Poole Strategic Organizational Communication

In a Global Economy

E-Book, Englisch, 528 Seiten, E-Book

ISBN: 978-1-118-17969-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)



Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication
* Places organizations and organizational communication within a broader social, economic, and cultural context
* Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts
* Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive
Updated in the seventh edition:
* Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK
* Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change
* Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout
* Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
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Weitere Infos & Material


Unit I: Underlying Concepts.
1. Strategic Organizational Communication.
2. Keys to Strategic Organizational Communication.
Unit II: Strategies of Organizing.
3. Traditional Strategies of Organizing.
4. Relational Strategies of Organizing.
5. Cultural Strategies of Organizing.
6. Network Strategies of Organizing.
Postscript to Unit II: Contingency Perspective on Organizing Strategies.
Unit III: Challenges in the 21st Century.
7. Communication, Power, and Politics in Organizations.
8. Communication, Decision Making, and Conflict in Organizations.
9. Communication and Organizational Change.
10. Communication and Diverse Workplaces.
11. Communication, Globalization, and Organizations.
12. Communication, Ethics, and Organizational Rhetoric.
Postscript to Unit III.
Epilogue.


Charles Conrad is a Professor of OrganizationalCommunication at Texas A&M University. He has received morethan a dozen college and university-level teaching awards,including the National Communication Association's DonaldEcroyd Award. He is the author or editor of nine books, the mostrecent of which are Organizational Rhetoric (2011) andGlobal Engineering (2010). His research focuses on therelationship among communication, power, and politics, especiallythe communicative strategies used by organizations to influencepublic policies and popular attitudes.
Marshall Scott Poole is a Professor of Communication andDirector of the Institute for Computing in the Humanities, Arts,and Social Science at the University of IllinoisUrbana-Champaign. He has received several teaching awards andmultiple research awards, including the Steven Chaffee LifetimeProductivity Award from the International CommunicationAssociation. He is the author or editor of eleven books,including Handbook of Organizational Change and Innovation(2004) and Working Through Conflict (2008).


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