Cone Steal These Ideas!

Marketing Secrets That Will Make You a Star
2. Auflage 2011
ISBN: 978-1-118-14691-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

Reihe: Bloomberg

The marketer's guide to standing out from the crowd andconnecting with consumers
As advertisements become more ubiquitous online and off, thestruggle to really capture a customer's attention is heating up. InSteal These Ideas!, Second Edition, Steve Cone,internationally renowned marketing expert, reveals how to resonatewith a target audience, providing a fresh perspective riddled withpearls of wisdom and wit. Full of practical ideas that the readercan learn in a matter of hours, and apply successfully to theirbusiness for years, Steal These Ideas! proved an instantclassic on outside-the-box marketing when it first published in2005, and this newly revised edition, refreshed for the presentday, promises to have the same impact as it's predecessor.
* This new edition includes material on social networking,customer loyalty campaigns, building websites, and sendingeffective email blasts
* The book is illustrated throughout with examples of the good,bad, and ugly in advertising
* Includes new ideas on how to take full advantage of onlinemarketing and social media
* Highlights the art of building an effective loyalty program,the power of public relations and sponsorship, and using aspokesperson
* Author Steve Cone is the Executive Vice President of AARP
Everything you didn't learn in business school (or in thefield), Steal These Ideas! gives marketers the edge intoday's fast-paced, oversaturated marketplace.

Autoren/Hrsg.

Cone, Steve

Über Autor(innen)

STEVE CONE is Executive Vice President of AARP, one of the world's largest membership organizations, which encompasses over 36 million Americans. Previously, Steve served as chief marketing officer of Epsilon from 2007 to early 2010. Cone is one of the most respected figures in marketing today. Over his forty-year career, he was a key figure in creating many of the airline, hotel, and retail loyalty programs that millions participate in, as well as major campaigns for Apple, American Express, Federal Express, and other global brands. Steve has also been tapped for advice by presidential candidates from both parties and was instrumental in raising the funds to build the Vietnam Memorial in Washington, DC.