Collister / Roberts-Bowman Visual Public Relations

Strategic Communication Beyond Text
Erscheinungsjahr 2018
ISBN: 978-1-351-66205-5
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 218 Seiten

Reihe: Routledge New Directions in Public Relations & Communication Research

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.

Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context.

This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Autoren/Hrsg.

Collister, Simon

Roberts-Bowman, Sarah

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1. Introduction (Simon Collister and Sarah Roberts-Bowman, LCC University of the Arts London, UK) Section I: Beyond Text: Extending PR’s Conceptual Horizon 2. Objects as Strategic Communication (Silvia Grimaldi, LCC, University of the Arts London, UK) 3. Public Relations as Visual Meaning-Making (Kirsten Kohrs, University of Greenwich, UK) 4. The Communicative Function of Public Spaces (Noureddine Miladi, Qatar University, Qatar) Section II: Innovative Research Methods 5. A Visual History of BP’s Use of Public Relations after Deepwater Horizon (Nick Lovegrove, University of Hertfordshire, UK) 6. Analysing Locative Media: Cognitive Mapping and Story Telling (Didem Ozkul McGeoch, University of the Arts London, UK) 7. Multi-modal Analyses of Strategic Communications (Andrea Catellani, Université Catholique de Louvain, Belgium) 8. Experimental Communication Research: Combining multimodality methodologies with laboratory research (Anna-Sara Fagerhöm & Karina Göransson, Mid-Sweden University, Sweden) Section III: Applied Examples 9. Info-Comics, Science (Fiction) and Public Engagement (Ian Horton, University of the Arts London, UK) 10. Picturing Statistical Narratives: A Century of Data Visualisation in Public Relations Practice (Jon Cope, University of the Creative Arts, UK) 11. A Time and Place: The Las Vegas Mob Museum's Experiential Public Relations (Jessalynn Strauss, University of Elon, USA) 12. Conclusions and future directions (Simon Collister and Sarah Roberts-Bowman, LCC University of the Arts London, UK).

Über Autor(innen)

Simon Collister is a Senior Lecturer in the School of Media at London College of Communication and co-founder of the Network for Public Relations and Society. His areas of research include the relationship between public relations, social media and digital communications, particularly from the perspective of how computational and algorithmic issues are impacting on the discipline, both in terms of theory and practice. He is also interested in power and mediation and the shaping of societal issues through the strategic application of communications management – an area he is currently exploring in detail through doctoral research with the New Political Communication Unit at Royal Holloway, University of London. He co-authored the chapter 'Text Mining and Social Media: When Quantitative Meets Qualitative, and Software Meets Humans’ in Innovations in Digital Research Methods (Halfpenny & Procter 2015 Sage). Prior to joining LCC Simon worked in the public relations sector for more than 10 years. Initially working with NGOs, he later worked in senior digital roles with world’s largest agencies, including We Are Social, Weber Shandwick and Edelman, across corporate, consumer, public sector and political clients.

Sarah Roberts-Bowman is an experienced PR practitioner with over 17 years of wide-ranging communications expertise and Course Leader for MA Public Relations at London College of Communication. She covers corporate communications and public affairs across business-to-business, startups and non-profit organisations including; BT, Energis, Central London Partnership and Centrepoint. For the last five years Sarah has become increasingly involved in PR education with visiting lecturer roles at both University of West London and at the University of Greenwich, where she helped create and validate both the BA and MA in Public Relations. She also runs her own successful freelance consultancy and is currently a doctoral student at the University of West London. Sarah also a coordinator of the Network for Public Relations and Society with Simon Collister.