Collis International Strategy

Context, Concepts and Implications
1. Auflage 2014
ISBN: 978-1-118-74092-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 480 Seiten, E-Book

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THATCOMPETE INTERNATIONALLY
Drawing on the course material developed at the Harvard BusinessSchool and Yale School of Management by David Collis, InternationalStrategy provides theoretical insight and pragmatic tools thataddress the decisions facing senior managers in multinationalcorporations. International Strategy explores the criticaldifferences between domestic and international competition: theheterogeneity of markets in which companies are involved; thevolatility of economic conditions that firms face; and theincreased scale of activities fostered by global participation. Thetext examines how these phenomena create tensions and tradeoffs forexecutives concerning which product to offer around the world,which countries to compete in, where to locate various activities,and how to organize the firm worldwide. Making those choicesin an integrated fashion, it is explained, requires pursuit of acoherent strategy that builds an international advantage.Filled with illustrative examples from a wide range ofinternational companies, International Strategy, offers anaccessible guide to help managers navigate the myriad decisionsthey must make in order to create value from their foreignoperations and outperform competitors in an increasingly integratedworld.

Autoren/Hrsg.

Collis, David

Inhaltsverzeichnis

Acknowledgments ix
Preface xi
Introduction: Motivation and Definition - What isInternational Strategy? 1
PART ONE The Context Facing Multinational Firms 7
1 The Ubiquity and Importance of InternationalCompetition 9
2 Why Do Firms Go International? The Justification forthe Existence of the Multinational Corporation 41
PART TWO Conceptual Framework: What is Different aboutInternational Strategy? 73
3 What is Distinctively International about InternationalStrategy? 75
4 What is Uniquely Strategic about InternationalStrategy? 99
5 Generic International Strategies 119
6 Choice of Generic International Strategy 163
PART THREE Managerial Implications 179
7 What Product? 181
8 Which Country? 217
9 Where to Locate? 259
10 How to Organize? 307
11 The Modern Multinational: Is There One Best Strategy?Are We All Transnational Now? 349
About the Author 361
Index 363

Über Autor(innen)

David Collis is the Thomas Henry Carroll Ford FoundationAdjunct Professor of Business Administration within the strategyunit at Harvard Business School, and an advisor to severalwell-known multinational corporations. He was previously aprofessor at the Yale School of Management and at Columbia BusinessSchool.