Collier Social Media Commerce For Dummies

1. Auflage 2012
ISBN: 978-1-118-46150-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 336 Seiten, E-Book

Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using socialnetworks in the context of e-commerce transactions, brands largeand small are making their products more available and moreconvenient for customers. This one-of-a-kind guide introduces youto social media commerce and explains how you can use social mediato provide better customer service, collect payments online, andbuild your customer base. Online marketing expert Marsha Collierhelps you determine where you have the best opportunity to reachyour market, which sites you should integrate with, and muchmore.
* Your customers are communicating with each other via socialmedia; making purchasing opportunities available on social mediasites adds convenience for your customer and opens up new salesopportunities
* This step-by-step guide explains social media commerce andshows what you can accomplish
* Helps you determine the sites where your business should have apresence
* Demonstrates how customers can help promote your brand as theyrecommend products and services to others on their socialnetworks
* Author Marsha Collier is the undisputed expert on eBay and arecognized authority on social media marketing
Social Media Commerce For Dummies helps you offer yourcustomers better service while giving them the opportunity to shareinformation about your product with their social mediacontacts.

Autoren/Hrsg.

Collier, Marsha

Inhaltsverzeichnis

Introduction 1
Part I: Prepping for Social Media Commerce 7
Chapter 1: Social Media Commerce and Your Bottom Line 9
Chapter 2: Competing in the Social Media Realm 25
Chapter 3: Creating a Social Media Policy 47
Part II: Adapting Your Web Presence 53
Chapter 4: Passive Engagement: Creating a Social Personathrough
Your Website 55
Chapter 5: Active Engagement: Connecting Directly with YourCustomers 75
Chapter 6: Claiming Your Space on Review Sites 89
Chapter 7: Knowing Where to Share Your Content 101
Part III: Casting for and Catching Customers 117
Chapter 8: Finding Your Customer on the Social Web 119
Chapter 9: Seizing the Social Media Conversation 143
Chapter 10: Cashing In: Doing Real Business Online 163
Chapter 11: Building Revenue through Links and Deals 177
Chapter 12: Making a Direct Hit with Mobile 193
Part IV: Supporting Your Social Media
Commerce Efforts 203
Chapter 13: Handling Customer Service without Picking Up thePhone
(Well, Almost) 205
Chapter 14: Monitoring Your Online Reputation 219
Chapter 15: Marketing in a Social Way: New Media Advertising235
Chapter 16: Improving Productivity with Apps and Widgets 251
Part V: The Par t of Tens 259
Chapter 17: Ten Ways to Build an Online Presence Now 261
Chapter 18: Ten Ways to Get Social Media Feedback 273
Glossary 283
Index 293

Über Autor(innen)

Marsha Collier is an expert on social media topics as well asthe world's bestselling author on eBay. She has written multipleeditions of eBay For Dummies and Starting an eBayBusiness For Dummies, and she is much in demand as a speakerand trainer, appearing at many events each year.