Collier eBay Business All-in-One Desk Reference For Dummies

1. Auflage 2005
ISBN: 978-0-7645-9974-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 858 Seiten, E-Book

Bestselling author Marsha Collier presents readers with an all-newguide that goes beyond all previous eBay business books, offeringone-stop guidance on eBay techniques as well as entrepreneurialfundamentals. She provides in-depth coverage on the most criticaleBay topics, including merchandise sourcing, marketing,advertising, and customer service.
The minibooks that make up the guide cover eBay registration,navigation, and buying; getting ready to sell; digital photographyand scanning for sales pages; eBay selling and marketing; gettinglegal and licensed; using auction management software; setting upan office (PCs, Internet, networking, and shipping); andPayPal.
* Marsha Collier's eBay books have sold hundreds of thousands ofcopies and her Starting an eBay Business For Dummies is currentlythe bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques andissues, but also the basic business strategies that people need torun any successful venture

Autoren/Hrsg.

Collier, Marsha

Inhaltsverzeichnis

Introduction.
Part I: eBay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through eBay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding eBay Sales.
Chapter 5: Checking Things Out Before Buying.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Part II: Essential Tools.
Chapter 1: Researching on eBay.
Chapter 2: Researching on the Web.
Chapter 3: Efficient Communications for Better Sales.
Chapter 4: Simplifying Payment with PayPal.
Chapter 5: Using eBay's Management Tools.
Part III: Selling Like a Pro.
Chapter 1: Be Sure Your Listings Make Cents.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.1
Chapter 4: Using eBay's Turbo Lister.
Chapter 5: Managing Your Sales on My eBay.
Chapter 6: Using PayPal to Organize Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Part IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise Like the Pros.
Chapter 3: Selling Other People's Stuff.
Chapter 4: Liquidation and Drop-Shipping.
Part V: Presenting Your Items.
Chapter 1: Your eBay Photo Studio.
Chapter 2: Mastering eBay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for eBay.
Chapter 5: Getting Your Photos on the Web.
Part VI: Promoting Your Goods.
Chapter 1: Marketing Your Listings on eBay.
Chapter 2: Developing Your Web Site.
Chapter 3: Marketing Your Web Site and eBay Store.
Chapter 4: Using PayPal to Increase Your Sales.
Chapter 5: Getting Advertising Dollars from eBay.
Part VII: Storing and Shipping.
Chapter 1: Organizing Your Merchandise and ShippingDepartment.
Chapter 2: Shipping without Going Postal.
Chapter 3: Insuring Your Item's Delivery.
Part VIII: Power Selling.
Chapter 1: Upgrading to eBay's Selling Manager.
Chapter 2: Mechanizing with Third-Party Auction ManagementTools.
Chapter 3: Studying Your Statistics.
Chapter 4: Giving Customers Outside Assurance.
Chapter 5: Becoming a PowerSeller.
Chapter 6: Opening Your eBay Store.
Part IX: Office and Legal.
Chapter 1: Getting Legal with the State and the Feds.
Chapter 2: The Joys of Taxes and Business Reporting.
Chapter 3: Using Bookkeeping Software.
Chapter 4: Keeping Your Business Secure Online.
Chapter 5: Networking Your Office.
Index.

Über Autor(innen)

Marsha Collier spends most of her time on something related to eBay. She's a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha's latest insights on e-commerce.