Buch, Englisch, 256 Seiten, Format (B × H): 161 mm x 237 mm, Gewicht: 540 g
Buch, Englisch, 256 Seiten, Format (B × H): 161 mm x 237 mm, Gewicht: 540 g
ISBN: 978-0-07-137265-7
Verlag: McGraw-Hill Education - Europe
Autoren/Hrsg.
Weitere Infos & Material
Part I: Corporate Strategy. Chapter 1: Introduction to Corporate Strategy. Chapter 2: The Increasing Emphasis on Strategic Planning. Chapter 3: Strategy, the Old Economy, and the New Economy. Chapter 4: The Strategic Planning Process. Part II: The Strategic Importance of Productivity. Chapter 5: Productivity Improvement and Competitiveness. Chapter 6: Productivity Improvement in the Old and New Economies. Chapter 7: Productivity and Competitive Analysis. Part III: Analytical Tools for the Strategist. Chapter 8: Residual Income, Corporate Capital Charges, and EVA. Chapter 9: Analytical Relationships Among Cash Flow, Growth, and Investment Goals. Chapter 10: The Valuation of Acquisitions and Divestitures. Part IV: Strategic Issues at the Corporate Level. Chapter 11: Strategic Issues for the Corporate Parent. Case 11A Pelican Corporation. Case 11A-1 Riviera Corporation. Case 11A-2 Foxbrook Corporation. Case 11A-3 Rugby Corporation. Case 11A-4 Raintree Corporation. Case 11A-5 Grove Corporation. Case 11A-6 Eastwood Corporation. Case 11A-7 Highfield Corporation. Case 11A-8 Lewis Corporation. Case 11A-9 Monument Corporation. Case 11A-10 Concord Corporation. Part V: Strategic Restructuring for Shareholder Value. Chapter 12: The Restructured Pelican Corporation. Chapter 13: A Final Strategy for Pelican Corporation. Chapter 14: Final Thoughts.