Strategic Reputation Management

Identify Strengths, Manage Performance and Protect Your Brand
1. Auflage 2024
ISBN: 978-1-3986-1731-5
Verlag: Kogan Page

Buch, Englisch, 232 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 517 g

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management. Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

Autoren/Hrsg.

Coleman, Amanda

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

• • Chapter - 01: Reputation – what is it and how can we manage it?;
  • Chapter - 02: Building a positive reputation – what does it take?;
  • Chapter - 03: Improving a reputation under threat;
  • Chapter - 04: Can you rescue a bad reputation?;
  • Chapter - 05: What are the challenges to effective reputation management?;
  • Chapter - 06: Recognising when an issue becomes a crisis;
  • Chapter - 07: Strategies and approaches to address a crisis in reputation;
  • Chapter - 08: A matter of ethics;
  • Chapter - 09: Post crisis reputation recovery;
  • Chapter - 10: The future of reputation management;

Über Autor(innen)

Coleman, Amanda
Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With over 20 years experience in emergency services communication, she is a fellow of both the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page

Amanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.