Cole Brand Gravity

Stop Chasing Leads and Start Pulling Buyers Into Your Orbit
1. Auflage 2025
ISBN: 979-8-31780008-6
Verlag: BookBaby
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 140 Seiten

Reihe: Brand Gravity

Buyers have changed. It's time your marketing did too. Rather than pushing buyers through outdated funnels, Brand Gravity introduces the G.R.A.V.I.T.Y. system-a powerful blueprint built on 6sense's research showing 70% of B2B buyers research independently. By creating digital mass through content, credibility, and community, you'll generate a magnetic force that pulls buyers toward your brand as a trusted, authoritative source. Whether you're a CMO, growth leader, or marketing strategist, this book delivers a practical blueprint to replace tired lead-gen tactics with modern, measurable marketing that drives real revenue. Stop interrupting. Start attracting.

Lisa Cole is a visionary marketing leader and the Chief Marketing Officer at 2X, a leading B2B Marketing-as-a-Service (MaaS) firm that helps marketing leaders achieve greater impact while lowering costs through its managed services delivery model. In her role, she drives innovative strategies and operational efficiency to accelerate growth. With over 24 years of experience in B2B technology and professional services, Lisa has transformed marketing functions into scalable, accountable growth engines. Her leadership at Huron, FARO Technologies, and Cellebrite-where she repositioned brands, modernized martech stacks, and aligned marketing with revenue goals-earned her recognition from SiriusDecisions, Forrester, the CMO Alliance, and DemandGen Report. As the author of The Revenue RAMP, Lisa provides a blueprint for turning marketing from a cost center into a profitable growth driver. Her latest book, Brand Gravity, revolutionizes B2B marketing with a cutting-edge framework that ditches outdated lead-chasing tactics for a powerful, buyer-centric approach. By leveraging content, credibility, and community to build digital influence, marketers can effortlessly attract and engage buyers, transforming their strategies into a magnetic force for sustainable growth. A pioneer in data-driven marketing, Lisa crafts seamless buyer experiences that boost sales velocity and market trust. Passionate about mentoring emerging marketers and advancing women in leadership, she lives in Michigan with her family, drawing inspiration from the intersection of business, science, and storytelling.

Autoren/Hrsg.

Cole, Lisa