Colby Road to Power

How GM's Mary Barra Shattered the Glass Ceiling
1. Auflage 2015
ISBN: 978-1-118-97266-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, E-Book

Reihe: Bloomberg

Follow a pioneer's journey from factory floor to CEO
Road to Power is the story of how Mary Barra droveherself to the pinnacle of a company that steers the nation'swealth. Beginning as a rare female electrical engineer and daughterof a General Motors die maker, Barra spent more than thirty yearsbuilding her career before becoming the first woman to ever lead aglobal automaker. With $155 billion in sales and 200,000 employees,GM is widely considered to be a proxy for the U.S. economy, makingBarra's position arguably the most important corporate role a womanhas ever held. This book describes the personal character, choices,and leadership style that enabled her to break through the glassceiling.
When 52-year-old Mary Barra was named CEO of General Motors in2013, only people outside of the company were surprised. She haddone everything from working on the factory floor to overseeingmanufacturing, from improving union relations to paring downbureaucracy, and from running human resources to helping drag thecompany back from its 2009 bankruptcy. This book details each stepof her career, and the lessons she learned along the way.
* Learn how Mary Barra's willingness to take on diverseassignments helped steer her career trajectory
* Examine the fine details of Barra's management style and herability to relate to colleagues
* Discover the qualities and experiences Barra had that drove herto lead this male-dominated profession
* Study the valuable lessons Barra learned at each stage in herprofessional life, and why they stuck with her throughout herjourney to the top
Barra is most certainly a pioneer for women in business, butshe's also a living lesson as to how far the right outlook, skills,and drive can take you in your career. Road to Powerexplores the talent and the mindset that got her all the way to thetop.

Autoren/Hrsg.

Colby, Laura

Inhaltsverzeichnis

Preface ix
Acknowledgments xv
Introduction Dodge's La Femme: Women and Cars 1
Chapter 1 The Firebird: A Childhood Dream 7
Chapter 2 The Red Chevette: Driving Lessons 15
Chapter 3 The Fiero: Trial by Fire 25
Chapter 4 Chevy Blazer: Groundbreaking Laws 35
Chapter 5 Chevy Malibu: Expanding Vistas 43
Chapter 6 Buick Skylark: A View from the Top 51
Chapter 7 Oldsmobile Intrigue: Hearts and Minds 63
Chapter 8 Buick LeSabre: Fixing Hamtramck 71
Chapter 9 Chevy Avalanche: The Road to Ruin 81
Chapter 10 The Volt: Shocked into Action 87
Chapter 11 Chevy Cruze: "No More Crappy Cars" 97
Chapter 12 Chevy Cobalt: End of the Honeymoon 107
Chapter 13 Cadillac Escalade: Climbing Back 121
Chapter 14 Buick Encore: Finding the Next Mary Barra 135
Afterword 145
Appendix: Barra Biography 149
Bibliography 151
About the Author 153
Index 155

Über Autor(innen)

LAURA COLBY is a reporter at large for Bloomberg News in New York, covering women in the global economy and education. Prior to 2013, she was the managing editor of Bloomberg Markets, the monthly global finance magazine. Laura has also worked for The Wall Street Journal, Fortune, and the International Herald Tribune.