Coff / Barling / Korthals Ethical Traceability and Communicating Food

2008
ISBN: 978-1-4020-8524-6
Verlag: Springer Netherland
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, Band 15, 318 Seiten, eBook

Reihe: The International Library of Environmental, Agricultural and Food Ethics

The theme of this book evolved from the idea of linking three concepts around food: traceability, ethics and informed choice. We believe that the current devel- ment and implementation of traceability in the agri-food sector offers an interesting way not only of handling food safety but also of addressing and communicating ethical issues arising from current food production practices. Practices in the agri-food sector worry food consumers (as we all are, since we need to eat and drink to stay alive). But how can consumers act upon their concerns? Paradoxically, although consumers are bombarded with information on food – from the media, the food industry, food authorities, NGOs and interest groups – details about how foods are actually produced is often hard to find. Much of the infor- tion available is superficial, conflicting or partial, and it is hard for consumers seeking to mak e informed food choices to know which information to trust. The consumers we interviewed for this project felt that information about food products was withheld and manipulated. Traceability, which provides a record of the history and journey of a given food, and which is increasingly used in the food sector for legal and commercial reasons, has the potential to communicate a more authentic picture of how food is produced.

Zielgruppe

Research

Autoren/Hrsg.

Coff, Christian

Barling, David

Korthals, Michiel

Nielsen, Thorkild

Inhaltsverzeichnis

Abbreviations List of tables and figures Contributors Editors’ Preface Foreword Ethical Traceability and Informed Food Choice Introduction;The Emergence of traceability in the food chain;Traceability in contemporary food chains;Ethics, traceability and food;Consumers’ ethical concerns;Informed food choice;The plan of the book;References. PART I Regulation, governance and narrative strategies of food traceability The European Union and the regulation of food traceability: from risk management to informed choice? EU governance and its review;U regulation of traceability;The reform of food safety regulation and food law in the EU: risk management and traceability as control;Food traceability as a relational tool for information, communication and participation;References. Governing and governance in the agri-food sector and traceability From governing to governance;Agri-food governance: the interaction of public and private forms Multi-level governance of food and agriculture;The international governance of agri-food traceability;Conclusion: the governance contexts for realizing ethical traceability;References. Narrative strategies in food advertising Introduction;Four possible narrative strategies of food advertising;Empirical research into narrative strategies used in Italian and Spanishjournals;Narratives and advertising strategies;Implications of advertising strategies for ethical traceability;Conclusion;References. PART II Ethical Traceability in three food supply chains: case studies of Danish bacon, UK wheat-bread and Greek olive oil Ethical traceability in the bacon supply chain Introduction;The Danish pork chain;Danish bacon;Ethical concerns in the pork sector;Traceability and ethical traceability in the chain;Stakeholders’ and consumers’ response to ethical concerns;Communication in the chain;Discussion of findings;References. Ethical traceability in the UK wheat-flour-bread chain Introduction;Wheat into bread: overview of a mature, complex supply chain;Traceability in the chain, and its ethical dimensions;Perspectives on ethical concerns along the chain;Information and communication along the chain;Some conclusions for ethical traceability;References. Traceability and ethical traceability in the Greek olive oil chain Introduction;The Greek olive oil chain;Traceability and ethical traceability in the olive oil chain;Ethical concerns along the olive oil chain;Conclusions on traceability and on ethical traceability in the olive oil chain;References. PART III Ethical Traceability and its philosophical implications for civil society, market, state and democracy Challenges of