Cockcroft / Hamilton Persuading People

An Introduction to Rhetoric
3rd Auflage 2014
ISBN: 978-1-137-05527-9
Verlag: Macmillan Education
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, Ebook (PDF)

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- extended and updated examples of rhetoric in action- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Cockcroft, Robert

Cockcroft, Susan

Hamilton, Craig

Inhaltsverzeichnis

Preface.- Introduction.- 1. Old and New Foundations.- 2. Personality and Stance.- 3. Emotional Engagement.- 4. Reason: The Resources of Argument.- 5. Reason: Choice and Judgement.- 6. The Persuasive Process.- 7. Persuasive Style The Repertoire.- 8. Practising Persuasion.- Conclusion.- Appendix A: More on the Models.- Appendix B: Further Rhetorical Devices.- Appendix C: A Finding List for Rhetorical Devices.- References.- Index.

Über Autor(innen)

ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of NottinghamSUSAN COCKCROFT is a Tutor in English LanguageCRAIG HAMILTON is Associate Professor in English Cognitive LinguisticsLAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields