Creativity and Innovation for Managers

1. Auflage 1999
ISBN: 978-0-7506-4255-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 128 Seiten, Format (B × H): 158 mm x 234 mm, Gewicht: 227 g

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.It provides; - a practical approach to business creativity without the hype;- an agenda for making innovation happen in your business- a real world view.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Clegg, Brian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Chapter 1 Innovation in brief; Chapter 2 Innovation emerges; Chapter 3 The mechanics of innovation; Chapter 4 The innovation powerhouses; Chapter 5 Swamps and alligators; Chapter 6 A moment's pause; Chapter 7 Innovation in context; Chapter 8 Innovation SWOT; Chapter 9 Innovation agenda; Chapter 10 Finding out more;

Über Autor(innen)

Published in association with the Institute of Management