Clawson The Unauthorized Guide To Doing Business the Jamie Oliver Way

10 Secrets of the Irrepressible One-Man Brand
1. Auflage 2010
ISBN: 978-0-85708-033-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 216 Seiten, E-Book

Love him or loathe him, Jamie Oliver is one of thebest-known and richest celebrity chefs in the world. But thereis more to the man than his linguine. He towers over a businessempire that comprises restaurants, shops, cookware, food,magazines, books, DVDs and television production. So how does hemaintain his brand name and values across such diverse interests?
The Unauthorized Guide to Doing Business the Jamie OliverWay draws out the universal lessons from Jamie Oliver'sremarkable success and identifies 10 secret strategies forbusiness growth and branding that can be applied to any business orcareer:
* Be yourself, but more so
* Extend the brand
* Build on what you're good at
* Remember the social dimension
* Become the face of a supermarket
* Deal with adversity
* Go international
* Protect the brand
* Be controversial
* Be bold
Want to be the best? The secrets of phenomenal success are inyour hands.
Check out the other Unauthorized Guides in this series:Richard Branson; Duncan Bannatyne; Alan Sugar;Bill Gates; and Philip Green.

Autoren/Hrsg.

Clawson, Trevor

Inhaltsverzeichnis

The Life and Times of Jamie Oliver.
One: Be Yourself, But More So.
Oliver's early appeal as a television chef was based on hisapparent 'authenticity' but behind the scenes there was artifi ceat work.
Two: Extend the Brand.
With his personal brand well established, Oliver has launched awide range of business ventures.
Three: Build on What You're Good At.
By sticking to what he knows best, Oliver has expanded hisbusiness empire without leaving his comfort zone.
Four: Remember the Social Dimension.
By tackling social and political issues, Oliver cemented hisrelationship with the public, and refreshed his brand while alsodoing genuine good.
Five: Become the Face of a Supermarket.
Despite a few bumps and bangs along the way, Oliver'srelationship with Sainsbury's has been mutually beneficial.
Six: Deal with Adversity.
Oliver has dealt with career-threatening issues with a mix ofhard work and creative imagination.
Seven: Go International.
Right from the beginning Oliver has had a global profile. Now heis an international businessman.
Eight: Protect the Brand.
Looking after the brand as business grows is tough for anyowner. This is how Oliver has done it.
Nine: Be Controversial.
A willingness to embrace controversy has done Oliver no harm atall.
Ten: Be Bold.
Launching new ventures in the middle of a recession could bedescribed as bravery or foolishness. Oliver is prepared to take therisks.
How to Do Business the Jamie Oliver Way.
Last Word: Towards a Sustainable Future.
Notes.
Index.