YouTube Channels For Dummies

2. Auflage 2020
ISBN: 978-1-119-68805-1
Verlag: Wiley

Buch, Englisch, 400 Seiten, Format (B × H): 189 mm x 232 mm, Gewicht: 500 g

Create a YouTube channel that draws subscribers with top-notch content

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.

This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on:

* Setting up a channel

* Creating videos that attract viewers

* Putting together a video studio

* Editing your final product

* Reaching your target audience

* Interacting with your fans

* Building a profitable business

* Tips on copyright law

Written for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.

Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

Autoren/Hrsg.

Ciampa, Rob

Go, Theresa

Ciampa, Matt

Murphy, Rich

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Video
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media

Inhaltsverzeichnis

Introduction 1

Part 1: Getting Started with YouTube 7

Chapter 1: Making a Home on YouTube 9

Chapter 2: The Basics of YouTube 25

Chapter 3: Building Your Channel from the Ground Up 63

Part 2: Making a Great YouTube Video 79

Chapter 4: What Makes a Good Video a Good Video? 81

Chapter 5: Making Plans Both Large and Small 105

Chapter 6: Acquiring the Tools of the Trade 129

Chapter 7: Putting It All Together to Capture Some Video 145

Chapter 8: Fixing It in Post: The Edit 165

Chapter 9: Preparing for Upload Day 189

Part 3: Growing and Knowing Your Audience 217

Chapter 10: Building Your Audience 219

Chapter 11: Knowing Your Audience 241

Part 4: YouTube Channels Are Serious Business 269

Chapter 12: How and Why Businesses Use YouTube 271

Chapter 13: Expanding Your Audience with Google Ads 287

Chapter 14: YouTube Monetization: How to Earn Money on YouTube 321

Part 5: The Part of Tens 335

Chapter 15: Ten Key Steps to Improving YouTube Search Results 337

Chapter 16: Ten Things to Know About Copyright 347

Index 357

Über Autor(innen)

Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics.