Buch, Englisch, 265 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 371 g
Reihe: Entrepreneurship
A Conjoint Analysis of International Entrepreneurship in the Net Economy
Buch, Englisch, 265 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 371 g
Reihe: Entrepreneurship
ISBN: 978-3-8349-1115-5
Verlag: Gabler Verlag
Julia Christofor’s study aims to analyze the conditions of the initial internationalization decision in the Net Economy. Based on Information Systems, International Entrepreneurship, and Entrepreneurship literature, factors, which constitute the internationalization propensity, are derived. The results of this study suggest that a holistic perspective including the founder, business model and the firm level should be considered when explaining the internationalization propensity of entrepreneurs. Julia Christofor’s analysis also shows that depending on the decision-maker’s entrepreneurial orientation, the internationalization propensity varies. Data was obtained by means of conjoint analyses experiments conducted with 66 German Net Economy entrepreneurs.
Zielgruppe
Research
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
Weitere Infos & Material
Theoretical Foundations of Firm Internationalization.- Theoretical Foundations of Entrepreneurship.- Literature Synopsis and Research Framework.- Empirical Study: Internationalization Propensity in the Net Economy.- Data Analysis of the Empirical Study.- Description of Cluster Solution Findings.- Conclusion.