Business Policy and Strategy

The Art of Competition
7th Auflage
ISBN: 978-0-8493-8324-3
Verlag: Auerbach Publications

Buch, Englisch, 262 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 561 g

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.

By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.

Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

Features

Zielgruppe

Undergraduate

Autoren/Hrsg.

Chatfield, Chris

Van Deusen, Cheryl

Williamson, Steven

Babson, Harold C.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

The Importance of Business Strategy & the External Business Environment. Critical Beginnings. Understanding Existing Strategy. Identification of Key Performance Measures.

Monitoring and Forecasting the Environment. Struggle for Survival and Prosperity. Functional Area - Organization Design and Structure. Functional Area -Strategic Marketing Issues. Functional Area-Financial Statements. Functional Area-Production and Operations Management. Functional Area - Human Resources. Management Information Systems.

Analyzing Global Business.

Über Autor(innen)

Cheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by), Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by), Harold C. Babson (Columbus State Community College, Ohio, USA)