Doing Business in China

5. Auflage 2022
ISBN: 978-1-032-14764-2
Verlag: Routledge

Buch, Englisch, 204 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 322 g

Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.

Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:

- Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this

- New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo

- An in-depth focus on internet marketing in China

- Choosing business partners and negotiating

- Dos and don’ts.

Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Zielgruppe

Postgraduate, Undergraduate, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Chance, Giles

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Asiatische Geschichte
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Regionalwissenschaften, Regionalstudien
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte

Inhaltsverzeichnis

Introduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword

Über Autor(innen)

Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).