Cervo / Allen Master Data Management in Practice

Achieving True Customer MDM
1. Auflage 2011
ISBN: 978-1-118-08566-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Reihe: Wiley Corporate F&A

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

Autoren/Hrsg.

Cervo, Dalton

Allen, Mark

Weitere Mitwirkende

Dyché, Jill

Über Autor(innen)

DALTON CERVO is Senior Solutions Consultant at DataFluxCorporation, assisting customers with master data management, datagovernance, and data quality implementations.¿Prior to joiningDataFlux, Dalton was a senior program manager at both SunMicrosystems and Oracle, leading the data quality efforts as amember of the data governance team responsible for definingpolicies and procedures governing the oversight of master customerdata. He is an expert panelist and a featured blogger for DataQuality PRO and a contributing author in The Next Wave ofTechnologies: Opportunities in Chaos (Wiley).
MARK ALLEN is a Senior Consultant and Enterprise DataGovernance Lead at WellPoint, Inc. Prior to joining WellPoint, Markwas a senior program manager in customer operations groups at bothSun Microsystems and Oracle. Mark has led Sun's Customer DataGovernance Board and has been a member of customer advisory boardsfor DataFlux, Oracle, and Dun & Bradstreet, where he was apresenter and panel member for various data governance and masterdata management events and forums.
Please visit their website at www.mdm-in-practice.com.