How to E-enable Your Enterprise
E-Book, Englisch, 256 Seiten
ISBN: 978-1-4200-2548-4
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction.
Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.
Zielgruppe
CEOs, VPs, Directors; Information Systems CIOs, CTOs, VPs, Directors, and Managers; Business analysts; Technical analysts; E-business strategists; Web designers; Web administrators
Autoren/Hrsg.
Weitere Infos & Material
Introduction to E-Business
Technology Revolution
E-Business Overview
Business Trends
Business Application Trends
Technology Trends
Barrier to E-Business
Lessons Learned
Importance of Planning
Key Points to Remember
E-Business Planning Overview
Planning Principles
Strategy Definition
Methodology Overview
Key Points to Remember
Phase 1 - Begin
Obtain Support
Purpose
Identify Team
Planning Process
Communication Plan
Announce
Key Points to Remember
Phase 2 - Diagnose
Trends
Current Situation
Situation Analysis
Stakeholders
Stakeholder Processes
Industry Analysis
Value Chain
Business Analysis
Key Points to Remember
Phase 3 - Develop
Value Proposition
Value Delivery Proposition
Strategy
Metrics
Key Points to Remember
Phase 4 - Define
Opportunities
Competitive Situation
Priorities
Key Points to Remember
Phase 5 - Determine
Application Architecture Impact
Technical Architecture Impact
Business Process Impact
Information Systems Process Impact
People/Organization Impact
Cost/Benefit Analysis
Roadmap
Approval
Key Points to Remember
Phase 6 - Design
Look and Feel
Navigation
Screens
Applications
Security
Key Points to Remember
Phase 7 - Deliver
Develop
Test
Train
Implement
Promote
Key Points to Remember
Phase 8 - Discuss
Obtain Feedback
Analyze
Determine Action
Key Points to Remember
Summary
Methodology Overview
Success Criteria
Benefits
Key Points to Remember
Appendices
A. Key Questions to Ask for E-Business
B. Sample Table of for an E-Business Plan
