Focus Group Research

1. Auflage 2012
ISBN: 978-1-61132-255-2
Verlag: Left Coast Press Inc

Buch, Englisch, 118 Seiten, Format (B × H): 234 mm x 159 mm, Gewicht: 290 g

Reihe: Qualitative Essentials

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

Autoren/Hrsg.

Carey, Martha Ann

Asbury, Jo-Ellen

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik
• Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologische Forschungsmethoden

Inhaltsverzeichnis

Chapter 1 What Is a Focus Group?; Chapter 2 Psychosocial Foundations; Chapter 3 Planning; Chapter 4 Implementing the Plan; Chapter 5 Special Populations; Chapter 6 Analysis; Chapter 7 Communication of Research Findings; Chapter 8 Concluding Thoughts;

Über Autor(innen)

Martha Ann Carey, Jo-Ellen Asbury