E-Book, Englisch, 413 Seiten
Callan Digital Business Strategy
1. Auflage 2023
ISBN: 978-3-11-103487-4
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 6 - ePub Watermark
How to Design, Build, and Future-Proof a Business in the Digital Age
E-Book, Englisch, 413 Seiten
ISBN: 978-3-11-103487-4
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 6 - ePub Watermark
Shortlisted in the Start-up/Scale-up category at the Business Book Awards in partnership with Pathway Group 2024
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market?
provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation.
Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation.
is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
Zielgruppe
Executive leaders, managers, entrepreneurs, professional advisers
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
- Wirtschaftswissenschaften Betriebswirtschaft Coaching, Training, Supervision