Buch, Englisch, 608 Seiten, Format (B × H): 203 mm x 251 mm, Gewicht: 1018 g
Buch, Englisch, 608 Seiten, Format (B × H): 203 mm x 251 mm, Gewicht: 1018 g
ISBN: 978-1-118-58289-3
Verlag: PAPERBACKSHOP UK IMPORT
Entrepreneurship 3rd Edition combinesconcepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what aspiringentrepreneurs need to know to start and grow their businesses andthe cases tell the stories of real entrepreneurs. The authors coverall stages of the entrepreneurial process from searching for anopportunity to shaping it into a commercially attractive product orservice, launching the new venture, and building it into a viablebusiness. Through a combination of practical instruction and a range of real-life examples, Entrepreneurship helps preparestudents for their future roles in building, managing and growingbusinesses.
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1 - The Power of Entrepreneurship
Chapter 2 - The Entrepreneurial Process
Chapter 3 - Opportunity, Recognition, Shaping and Reshaping
Chapter 4 - Understanding Your Business Model And Developing Your Strategy
Chapter 5 - Entrepreneurial Marketing
Chapter 6 - Building The Founding Team
Chapter 7 - The Business Planning Process
Chapter 8 - Building Your Pro Forma Financial Statements
Chapter 9 - Facing Entrepreneurial Ventures Worldwide
Chapter 10 - Raising Money For Starting And Growing Businesses
Chapter 11 - Debt And Other Forms Of Financing
Chapter 12 - Legal And Tax Issues, Including Intellectual Property
Chapter 13 - Entrepreneurial GrowthChapter 14 - Social Entrepreneurship: An Overview
