Butuner Systematic Strategic Planning

A Comprehensive Framework for Implementation, Control, and Evaluation
Erscheinungsjahr 2015
ISBN: 978-1-4987-2482-1
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 236 Seiten

This book provides a complete set of practical strategic planning techniques and tools. Readers are guided in identifying how and in what circumstances they might use particular tools, and in targeting them directly at achieving effective results. Systematic Strategic Planning consists of a framework of phases through which each project passes, a pattern of procedures for straight-forward planning and the fundamentals involved in any strategic planning project. The book is designed to be simple to understand and easy to use.

Zielgruppe

This book is intended for strategic planners, business analysts, business architects and enterprise architects.

Autoren/Hrsg.

Butuner, Hakan

Fachgebiete

• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Management Wissensmanagement

Inhaltsverzeichnis

Strategic planning - before and after. Vision, mission and policies. Strategic planning. Strategic planning approach. Functional plans. Systematic strategic planning (SSP). SSP – full version. SSP – simplified version. Sections of systematic strategic planning. Environmental and internal analysis – current status. Identify competitive advantages. Understand scenarios and define opportunities. Strategic objectives, main goals and main strategies. Evaluate alternative strategic plans. Implementation and control phase. Implementation plan. Monitoring and evaluation. Appendix. Sample applications. Brain storming. Gathering field data. Sample outline for strategic plan and functional plans.

Über Autor(innen)

Hakan Butuner, Ph.D., is currently affiliated with IMECO Industrial Management and Engineering. He has held a number of diverse planning positions in both Turkey and the United States with companies and organizations, including Bayindir Holding, Siemens Business Services and Bell Holding.