Think to Win

Unleashing the Power of Strategic Thinking
Erscheinungsjahr 2015
ISBN: 978-0-07-184095-8
Verlag: McGraw-Hill Education

Buch, Englisch, 240 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 504 g

The proven plan for making strategic thinking part of any organization’s DNA to drive sustainable growthIn today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist. Think to Win helps business leaders expand strategic thinking out of the purview of “the elite few” and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

Autoren/Hrsg.

Butler, Paul

Manfredi, John F.

Klein, Peter

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

ACKNOWLEDGMENTS v
INTRODUCTION: 1
CHAPTER 1: New Thinking for Winning 5
CHAPTER 2: Principles for Winning 15
CHAPTER 3: What It Takes to Win 39
CHAPTER 4: Key To Winning 67
CHAPTER 5: Vision: Seeing the Future of Winning 83
CHAPTER 6: Strategies: Making the Right Choices 101
CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting 117
CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning 139
CHAPTER 9: The Winning Never Ends: Anchoring Change 163
EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing 197
GLOSSARY 211
INDEX 215

Über Autor(innen)

Paul Butler is the founder and Managing Director of GlobalEdg LLC.
John F. Manfredi founded the strategic consulting and communications group Manloy Associates and co-author of Doing What Matters.
Peter Klein is the founder of the growth-management consultancy PK Associates.