Burby / Atchison Actionable Web Analytics

Using Data to Make Smart Business Decisions
1. Auflage 2007
ISBN: 978-0-470-18113-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, E-Book

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.

Autoren/Hrsg.

Burby, Jason

Atchison, Shane

Weitere Mitwirkende

Sterne, Jim

Über Autor(innen)

Jason Burby is Chief Analytics and Optimization Officer forZAAZ, Inc., a web design and analytics consulting firm. His clientshave included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual,Reuters, T-Mobile, Levi Strauss, and Microsoft.
Shane Atchison, co-founder and CEO of ZAAZ, Inc., leadsits long-term strategic vision of helping companies realize thepotential of the Internet and its impact on their business. Amonghis client list have been Converse, Sony, Ford, Microsoft, andNational Geographic.