Stats Means Business 2nd edition

Statistics and Business Analytics for Business, Hospitality and Tourism
2. New Auflage 2010
ISBN: 978-1-85617-947-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 364 Seiten, Format (B × H): 188 mm x 243 mm, Gewicht: 701 g

Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative research methods.

Recognizing that most users of this book will have limited if any grounding in the subject, this book minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique. Stats Means Business enables readers to:

- appreciate the importance of statistical analysis in business, hospitality and tourism

- understand statistical techniques and develop judgement in the selection of appropriate statistical techniques

- interpret the results of statistical analysis.

This new edition includes extra content related to Hospitality and Tourism courses, an extension of the interpretation of correlation analysis and a new section on how to design questionnaires.

- an introductory text and an accessible approach to a difficult subject, Stats Means Business assumes no prior knowledge of statistics and therefore won’t intimidate students

- techniques are explained and demonstrated using worked examples and real life applications of theory. Guidance is also given on using EXCEL, Minitab and SPSS

- a companion website for lecturers and students which includes PowerPoint slides, lesson plans, Minitab and SPSS recipe cards and review questions and solutions to aid teaching and learning.

Zielgruppe

<p>Business, Hospitality and Tourism students who take modules on Statistics or Quantitative methods at first and second year and students who apply statistical analysis techniques when researching a dissertation or final year project. </p> <p></p> <p>There are 310,000 Business students and 24,000 students Hospitality and Tourism students in the UK.</p> <p></p> <p>There are 1546 College Business faculties and 2368 Hospitality and Tourism faculties in North America. </p>

Autoren/Hrsg.

Buglear, John

Fachgebiete

• Mathematik | Informatik Mathematik Stochastik Mathematische Statistik
• Technische Wissenschaften Sonstige Technologien | Angewandte Technik Sonstige Technologien
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsmathematik und -statistik
• Mathematik | Informatik Mathematik Stochastik Wahrscheinlichkeitsrechnung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

1. Starting Up 2. Presenting Data 3. Summarizing Univariate Data 4. Summarizing Bivariate Data 5. Assessing Risk 6. Putting Probability to Work 7. Modelling Populations 8. Statistical Decision Making 9. Statistical Decision Making Using Bivariate Data 10. Managing Statistical Research

Über Autor(innen)

Buglear, John; Buglear, John