Sustainable Brand Leadership

How to Build a Lasting Legacy
1. Auflage 2025
ISBN: 978-1-032-73734-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 258 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems. These systems nurture balance, build resilience and evolve organisational cultures to sustainably achieve business outcomes. Distilling hundreds of case studies and decades of consultancy and agency expertise into an enjoyable, journey and story-based guide, this book is packed with engaging and compelling tips, best practices, and disruptive techniques for managing businesses, brands and ultimately your own leadership career.

The book addresses head-on the worrying disconnect at a leadership and management level between organizations and their wider trading environment, including the community and natural world: the dangers of subsidised capitalism without effective boundaries; extreme liberalism; chaotic change management; rampant consumerism; chronic short-termism and the limitations of trickle-down and command and control management. Written in an accessible coaching-style, the authors re-examine the core hypothesis that organisations are more successful and sustainable if they focus on actual behaviour rather than clever words and promises, an increasing threat against a backdrop of rampant social media. They do this, in the very real context of the modern socio-political and commercial environment but take a positive, appreciative, balanced, business-focused and practical approach that motivates, challenges, enlightens and empowers. With quality contributions from business and thought leaders across sectors, including HRDs and CEOs, the book includes interviews and case studies from organizations as varied as Bellway, everflow, AIME, the Mind Gym, and National Trust.

CEOs, COOs, Marcomms professionals, line managers, change agents, consultants, coaches and people professionals will all find this book invaluable.

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Buckingham, Ian P.

Hargreaves, Kate

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1) Setting the Scene  2) Milestone 1: Organizational Goals and Objectives  3) Milestones 2 & 3: Leadership and Business Context and Leading Self  4) Milestone 4: Leading Team  5) Milestone 5 Leading Them  6) Milestone 6: Outcomes and Evolution  7) Epilogue: The Return  8) Bibliography

Über Autor(innen)

Ian P. Buckingham is an influential, multi-genre author, consultant and thought leader, known for his challenging yet pragmatic approach to leadership, culture, and change. With over 30 years at the forefront of people-centric consultancy and leadership development, Ian has led countless transformation programmes across sectors.

Kate Hargreaves is a seasoned management consultant, qualified executive coach, and Organisation Development practitioner with over two decades of cross-sector experience supporting leaders, teams, and organisations to navigate complexity, build thriving cultures, and deliver meaningful change.