Business Research Methods

3. Auflage 2011
ISBN: 978-0-19-958340-9
Verlag: Oxford University Press

Buch, Englisch, 808 Seiten, Format (B × H): 196 mm x 264 mm, Gewicht: 1686 g

The authoritative author team of Alan Bryman and Emma Bell guide the reader through the essentials of carrying out business research, drawing on their own extensive research experience.
Each chapter is filled with examples, providing context for the theories and concepts being discussed in the text.
A 'student experience' feature, drawing on interviews with real research students, provides helpful advice on potential pitfalls to avoid and successful strategies to emulate when undertaking a research project.
The text is augmented by extensive online resources, including interviews with research students, data sets, further questions and an Excel tutorial, designed to help students develop practical skills in business research.

New to this edition

A new 'supervisor experience' feature has been added for the third edition, giving a supervisor's perspective on the research process and providing helpful tips for successful research projects.
The practical emphasis has been increased, with expanded content on planning a research project, forming research questions, reviewing literature and writing up business research.
Discussion of language in qualitative research has been expanded, as has the consideration of ethics, to make students more aware of the issues associated with these topics.
The chapter on internet research methods has been substantially revised to reflect the developments within this field.
Increased cross-referencing has been introduced so that students can see the links between topics more effectively.

Designed as an introduction to doing business research, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes.

Developed specifically with business and management students in mind, this book explores the issues which business research entails, as well as providing students with practical advice on doing research. A new feature has been added to this edition that sees supervisors of research projects from various universities give guidance on how to decide on a project and see it through to a successful conclusion, avoiding common pitfalls. Other changes include the expansion of the discussion of ethics, an increased emphasis on practical content such as planning a project and writing it up, and a substantially updated chapter on internet research methods.

Online Resource Centre

For students:
An interactive research guide, providing guidance and advice on every aspect of business research
Video interviews with research students
Datasets from the text
Self-marking multiple-choice questions for revision
Annotated web links to useful articles, reviews, models and research guides
A guide to using Excel in data analysis

For lecturers:
A lecturer's guide including lecture outlines, reading lists and teaching activities
A suite of customisable PowerPoint slides
Figures and tables from the text

Zielgruppe

Undergraduate, MBA and Master's level students studying a module in research methods on business and management programmes.

Autoren/Hrsg.

Bryman, Alan

Bell, Emma

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Part One
1: Business research strategies
2: Research designs
3: Planning a research project and formulating research questions
4: Getting Started: Reviewing the literature and formulating research questions
5: Ethics and politics in business research
Part Two
6: The nature of quantitative research
7: Sampling
8: Structured interviewing
9: Self completion questionnaires
10: Asking questions
11: Structured observation
12: Content analysis
13: Secondary analysis and official statistics
14: Quantitative data analysis
15: Using SPSS for Windows
Part Three
16: The nature of qualitative research
17: Ethnography and participant observation
18: Interviewing in qualitative research
19: Focus groups
20: Language in qualitative research
21: Documents as sources of data
22: Qualitative data analysis
23: Computer-assisted qualitative data analysis: Using NVivo V7
Part Four
24: Breaking down the quantitative/qualitative divide
25: Mixed methods research: combining quantitative and qualitative research
26: E-research: using the Internet as object and method of data collection
27: Writing up business research

Über Autor(innen)

Alan Bryman, Professor of Organisational and Social Research, University of Leicester, and Emma Bell, Senior Lecturer in Organisational Studies, University of Exeter

Alan Bryman is Professor of Organisational and Social Research at the University of Leicester.

Emma Bell is a Senior Lecturer in Organisation Studies at the University of Exeter.