Selling Fashion Collections

Navigating the Buying Process as a Fashion Entrepreneur
1. Auflage 2026
ISBN: 978-1-032-90068-1
Verlag: Taylor & Francis Ltd

Buch, Englisch, 244 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 600 g

Reihe: Mastering Fashion Management

Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.

This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer’s meeting that will showcase their collection so that they will be marketable to fashion retailers. It is designed to help users gain insight into the techniques, formats and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms and Lookbooks. Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including packaging items for delivery and floor presentation. Chapter objectives, learning outcomes, discussion questions, activities and exercises and global industry insights are included throughout.

An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.

Supplementary online materials include fully customisable templates of a Line Sheet, Price Sheet and Order Form.

Zielgruppe

Postgraduate, Professional Reference, and Undergraduate Advanced

Autoren/Hrsg.

Brizan, Jessel

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

Section 1: Before the Buyer Meeting  1. Understanding the Fashion Market 2. Sizing Up Your Brand 3. Commercial Considerations  Section 2: The Buyer Meeting  4. Introduction to the Buyer Meeting 5. Preparing for the Buyer Meeting 6. Presenting Your Fashion Collection  Section 3: After the Buyer Meeting 7. Capturing Value after the Buyer Meeting 8. Alternative Sales Channels

Über Autor(innen)

Jessel Brizan, BA Communication & MA Fashion Business Management, is a fashion entrepreneur, educator, author and Chevening Scholar from Trinidad and Tobago with over 20 years of global industry experience.