People-First Internal Communication

Improving Engagement and Retention in the Workforce
1. Auflage 2025
ISBN: 978-1-3986-2306-4
Verlag: Kogan Page

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 666 g

How can you create employee communications that truly engage and retain your workforce?

People-first Internal Communication by Emma Bridger and Lee Smith is a hands-on guide for HR managers, Internal Communications leads and departmental heads who want to design strategies that put people at the heart of workplace communication.

Drawing on real-world examples from BP, Bupa, Coca Cola, HSBC, McDonald's and Virgin Media, this book shows you how to uncover what really matters to employees and shape messaging that resonates, motivates and drives performance.

You'll learn how to:

- Discover employee needs using empathy mapping and personas

- Design communication strategies that reflect workforce priorities

- Harness the role of emotion to strengthen engagement

- Measure impact beyond satisfaction surveys to track what truly matters

Packed with models, templates and proven tools, People-first Internal Communication equips mid and senior-career professionals to update their communication approach, embed it in daily operations and build a culture where people feel informed, valued and motivated to contribute their best work.

Themes include: internal communications strategy, employee engagement, empathy mapping, culture building, communication measurement

Autoren/Hrsg.

Bridger, Emma

Smith, Lee

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Chapter - 01: The overlap between Employee Experience and Internal Communication; Chapter - 02: The business case for people-centric employee communication; Chapter - 03: The neuroscience of employee communication; Chapter - 04: Designing a people-centric approach Chapter - 05: Empathy mapping; Chapter - 06: Employee personas; Chapter - 07: Emotions and personalization; Chapter - 08: Embedding a people-first approach; Chapter - 09: Measuring the impact of people-centric employee communication; Chapter - 10: From design to delivery; Chapter - 11: Templates for success; Chapter - 12: People-centric employee communication toolkit;

Über Autor(innen)

Bridger, Emma
Emma Bridger is an award-winning employee engagement specialist and Director of People Lab, an Employee Engagement Consultancy that works with high-profile clients worldwide. With over 18 years' experience gained in a variety of roles, Emma began her career lecturing on graduate and post-graduate courses in psychology, her specialist area being behaviour change.

Emma has designed and developed the CIPD range of short Employee Engagement courses as well as contributing to the UK Government Review 'Engaging for Success'. She now advises the Government taskforce on engagement as part of the 'guru group'. Emma is also a regular conference speaker and case studies detailing her work have been published in industry journals. In 2021 she was named as one of the Most Influential HR Thinkers by HR Magazine.

Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.

Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.