People-First Internal Communication

Improving Engagement and Retention in the Workforce
1. Auflage 2025
ISBN: 978-1-3986-2306-4
Verlag: Kogan Page

Buch, Englisch, 360 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 547 g

How can you reinvent internal communication to truly connect people and drive performance in the age of AI?

People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.

Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.

You'll learn how to:

- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value

Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.

Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change

Autoren/Hrsg.

Bridger, Emma

Smith, Lee

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Chapter - 01: It's time to reclaim our roots; Chapter - 02: What is people-first internal communication and why do we need it?; Chapter - 03: The science of internal communication; Chapter - 04: Reimagining your role for the people-first future of IC; Chapter - 05: Introducing the people-first internal communication framework; Chapter - 06: Scoping strategy with a people-first lens; Chapter - 07: Tools for scoping and mapping the internal communication experience; Chapter - 08: The opportunity space - putting people first; Chapter - 09: Designing IC solutions that work; Chapter - 10: Empathy in action - planning and delivering people-first internal communication; Chapter - 11: Measuring what matters; Chapter - 12: This is our moment;

Über Autor(innen)

Smith, Lee
Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.

Bridger, Emma
Emma Bridger is an award-winning employee engagement specialist and Director of People Lab, an Employee Engagement Consultancy that works with high-profile clients worldwide. With over 18 years' experience gained in a variety of roles, Emma began her career lecturing on graduate and post-graduate courses in psychology, her specialist area being behaviour change.

Emma has designed and developed the CIPD range of short Employee Engagement courses as well as contributing to the UK Government Review 'Engaging for Success'. She now advises the Government taskforce on engagement as part of the 'guru group'. Emma is also a regular conference speaker and case studies detailing her work have been published in industry journals. In 2021 she was named as one of the Most Influential HR Thinkers by HR Magazine.

Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.

Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.