B2B Content Marketing Strategy

A Media-First Framework That Accelerates Growth
1. Auflage 2025
ISBN: 978-1-3986-2250-0
Verlag: Kogan Page

Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 667 g

How can you create B2B content marketing strategies that deliver predictable growth?

B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver measurable results. It combines proven principles, detailed frameworks and actionable tools to help you optimize content across every stage of the marketing cycle.

Written by B2B marketing expert, Devin Bramhall, for professionals navigating shifting buyer behaviour, rapid platform changes and outdated playbooks, this book shows how to align media, technology, and audience insight to achieve sustainable growth. Drawing on real-world examples from Cisco, Help Scout and Navattic, you will learn how to:

- Develop living audience profiles that evolve with market needs
- Apply a media-first approach across owned, earned and paid channels
- Optimize content plans to align with brand and revenue goals
- Build communities that increase reach, trust and loyalty

With detailed chapters, practical models and case studies from startups to global enterprises, B2B Content Marketing Strategy equips you to implement high-impact strategies that strengthen credibility, accelerate growth and enhance your career impact.

Themes include: strategy, principles, B2B marketing, media-first approach, content optimization, audience engagement

Autoren/Hrsg.

Bramhall, Devin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: B2B content marketing strategy needs a refresh; Chapter - 02: Principles of good content marketing strategy; Chapter - 03: The human-centered, multimedia approach to content marketing; Chapter - 04: The community growth framework; Chapter - 05: Getting to really know your customers; Chapter - 06: Turning knowledge into resonance; Chapter - 07: Aligning channel, message, and messenger; Chapter - 08: Designing an efficient content marketing plan using media and AI; Chapter - 09: Measuring and reporting on content marketing strategy; Chapter - 10: What makes good content?; Chapter - 11: Securing buy-in for your content marketing strategy; Chapter - 12: Building a content culture - cross-functional collaboration; Chapter - 13: What happens when it doesn't go to plan?;

Über Autor(innen)

Bramhall, Devin
Devin Bramhall, based in New York, NY, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. She is now the Chief Growth Officer at Everest as well as a speaker at events including MarketingProfs B2B Forum and INBOUND.

Devin Bramhall, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. She is now the Chief Growth Officer at Everest as well as a speaker at events including MarketingProfs B2B Forum and INBOUND.