One Presentation Away

Become an Irresistible Speaker and Convert More Clients
1. Auflage 2025
ISBN: 978-1-394-32431-6
Verlag: Wiley

Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 233 mm, Gewicht: 424 g

The speaker's guide to get more clients by crafting a single high-converting signature talk

One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps. Uniquely, this book reveals how to sell from a virtual or live stage without feeling like you're selling. Written by renowned professional speaker and presentation builder Colin Boyd, this book's core premise is that you are just one irresistible presentation away from the breakthrough you desire.

In this book, readers will find insights on:

- How just one presentation can grow your business and give you the life you've always wanted
- The common error of overcomplicating business growth, and why it makes sense to hone in on one specific pitch
- How to structure a high-converting signature talk and practical strategies that result in your audience asking to join your offers, used by 10,000+ of Boyd's students and the biggest names in the industry

Guiding entrepreneurs through every step of the process of selling on stage, One Presentation Away is an essential read for sales newcomers as well as experienced presenters looking to further optimize their pitch.

Autoren/Hrsg.

Boyd, Colin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Foreword ix

Introduction xv

Part I the Power of Speaking From the Stage 1

1 How Speaking Will Drive Revenue 3

2 The Power of the Stage 13

Part II Establishing Yourself and What You Offer 25

3 Unlock Your Confidence 27

4 The Core Premise 43

5 The Irresistible Offer 53

6 Identify Your Audience 77

Part III Creating Your Signature Talk 89

7 The Three Speaking Contexts 91

8 Structuring Your Signature Talk 103

9 Selling Principles and Techniques 117

10 The Pitch 139

Part IV Putting Yourself Out There 151

11 Get Yourself on Stage 153

12 The Virtual Presentation Machine 165

13 Attracting an Audience 177

14 I Believe in You 197

Acknowledgments 201

About the Author 203

Next Steps 205

Index 207

Über Autor(innen)

COLIN BOYD is one of the world’s most exclusive and sought-after advisors when building presentations that sell. He has personally advised the biggest names in the expert industry, including Amy Porterfield, Jenna Kutcher, Carrie Green, Anthony O’Neal, and Julie Solomon, and he has also coached over 10,000+ coaches globally.