Buch, Englisch, 313 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 1335 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
Social Media and Online Brand Communities
Buch, Englisch, 313 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 1335 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
ISBN: 978-1-4666-6595-8
Verlag: Business Science Reference
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world.
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
