Boutellier / Gassmann / von Zedtwitz Managing Global Innovation

Uncovering the Secrets of Future Competitiveness
Erscheinungsjahr 2013
ISBN: 978-3-662-03895-6
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 626 Seiten, Web PDF

"Countries splinter, regional trading blocks grow, the global economy becomes even more interconnected. " Lester Thurow, The Future o/Capitalism, 1996 Globalization has changed the face of R&D. Local knowledge clusters are not only tapped by multinationals but by small and medium-sized companies as well. Global R&D networks speed up the evolution of technology and ask for new management concepts. The complexity is abundant: Information and communication technology creates the global village, but customers become more fickle and request their own specific produ~ts, well localized, well tuned into their present business. More and more integrated technology is needed to cope with these needs. The danger of over-engineering has never been as great as today. The question is very often not whether some new features are technically feasible but whether customers are willing to accept and pay for it. Most multinationals have just grown with these developments; most R&D organizations are what they are just because of historical reasons. Only now some global R&D patterns are emerging. Customer-focused R&D, virtual teams and dispersed R&D departments have been shaped deliberately by some large compa nies, with impressive success.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Boutellier, Roman

Gassmann, Oliver

von Zedtwitz, Maximilian

Inhaltsverzeichnis

I. Challenges and Trends.- 1. Challenges of Organizing International Research & Development.- 2. Trends and Drivers in R&D Location.- 3. Organizational Concepts: Towards the Integrated R&D Network.- 4. Establishing Overlaying Structures.- 5. Organizing Virtual R&D Teams: Towards a Contingency Approach.- II. Emerging Patterns.- 1. The Market as a Challenge for R&D.- 2. Managing the International R-to-D Interface.- 3. Transnational R&D Processes.- 4. New Information and Communication Technology as an Enabler for Dispersed R&D Projects.- 5. Managing Knowledge and Human Resources.- III. Best-in-Class: The Pharmaceutical, Chemical and Food Industry.- 1. DuPont Gaining the Benefits of Global Networks — from the Science Base to the Market Place.- 2. Roche Global Differentiation between R and D.- 3. Schering Synchronised Drug Development.- 4. Ciba International Research Laboratories in Japan: Practical Validation of a Strategic Concept.- 5. Nestlé Interaction of R&D and Intelligence Management.- 6. Kao Localizing R&D Resources.- IV. Best-in-Class: The Electronics and Software Industry.- 1. Xerox The Global Market and Technology Innovator.- 2. Canon R&D as the Motivating Force for Continuous Growth and Diversification.- 3. Hewlett-Packard Planet-Wide Patterns in the Company’s Technology Tapestry.- 4. IBM Using Global Networks for Virtual Development.- 5. SAP International Project Management.- 6. Unisys Localization of Software Development.- V. Best-in-Class: The Electrical and Machinery Industry.- 1. ABB Management of Technology: Think Global, Act Local.- 2. Daimler-Benz Global Knowledge Sourcing and Research.- 3. Schindler Institutionalizing Technology Management and R&D Core Competencies.- 4. Hitachi Management Practices for Innovation in Global Industrial Research.- 5.Leica Microscopy International Transfer of R&D Activities.- 6. MTU Partner in International High-Tech-Cooperations.- VI. Implications for Organizing Global R&D.- Index of Companies.- Authors and Contributors.