Bourne Public Relations and the Digital

Professional Discourse and Change
1. Auflage 2022
ISBN: 978-3-031-13956-7
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 230 Seiten, eBook

Reihe: Progress in Mathematics

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Zielgruppe

Research

Autoren/Hrsg.

Bourne, Clea

Inhaltsverzeichnis

Chapter 1: Public Relations in the Digital Age.- Chapter 2 – Public Relations’ Professional Boundary Work.- Chapter 3: Be Digital.- Chapter 4: Be Creative.- Chapter 5: Be Included.- Chapter 6: Be Social.- Chapter 7 – Be Posthuman.- Chapter 8: Conclusion.

Über Autor(innen)

Clea Bourne
is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of
Trust, Power and Public Relations in Financial Markets,
and has published widely in a range of journals and edited collections.