Crowdsourcing for Filmmakers

Indie Film and the Power of the Crowd
1. Auflage 2017
ISBN: 978-1-138-84989-1
Verlag: Routledge

Buch, Englisch, 300 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 441 g

Reihe: American Film Market Presents

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?

In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.

Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Botto, Richard

Fachgebiete

• Geisteswissenschaften Kunst Kunstformen, Kunsthandwerk Installations-, Aktions-, Computer- und Videokunst
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio

Inhaltsverzeichnis

Foreword

Acknowledgments

Chapter 1: Allow Myself To Introduce.Myself

Chapter 2: Let’s Get One Thing Out of the Way Immediately

Chapter 3: So What The Hell Is Crowdsourcing Anyway?

Chapter 4: A Most Excellent Crowdsourcing Adventure

Chapter 5: The Moment of Truth: My Definition of Crowdsourcing

Chapter 6: Why Should We Crowdsource? (Will You Whistle for Me?)

Chapter 7: Digging Deeper – The Power of Crowdsourcing

Chapter 8: Case Study #1: Sheila Scorned

Chapter 9: What Word In Social Media Don’t You Understand?

Chapter 10: Taking it To The Streets – Networking Offline

Chapter 11: Case Study #2: Rising Star

Chapter 12: Crowdfunding – Get Your Money For Nothin’ and Your Chicks For Free

Chapter 13: A Guy Walks Into a Bar and Asks Everyone For $1,000

Chapter 14: Case Study #3 – Mile…Mile and a Half

Chapter 15: Case Study #4 – Stage 32

Chapter 16: My Ask

Index

Über Autor(innen)

Richard "RB" Botto is the founder & CEO of Stage 32 (stage32.com), the world’s largest online platform for connecting and educating film creatives. Called "LinkedIn for film creatives" by Forbes, Stage 32 boasts a half million members and over 1,000 hours of education. Prior to Stage 32, Botto was the founder, publisher and editor of Razor Magazine, a national men’s lifestyle magazine, which had a readership of 1.5 million at its peak. Botto is also an actor, producer and screenwriter. His latest screenplay, The End Game, is in production at Covert Media. Botto is a much sought-after speaker, teaching and mentoring around the world. He has also appeared on such networks as Fox News, CNBC, CBS News, MSNBC and Bloomberg, speaking on the subjects of social media, networking, crowdsourcing, crowdfunding, screenwriting, business, entrepreneurial practices, and more.