Strategic Public Relations in Emerging Economies

Public and Private Sector Perspectives
Erscheinungsjahr 2025
ISBN: 978-3-031-85343-2
Verlag: Palgrave Macmillan

Buch, Englisch, 336 Seiten, Format (B × H): 148 mm x 210 mm

Reihe: Palgrave Studies of Marketing in Emerging Economies

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.

The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors.

This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.

Zielgruppe

Research

Autoren/Hrsg.

Bosah, Genevieve

E. Hinson, Robert

Adae, Eric Kwame

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Wirtschaftspolitik, politische Ökonomie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Chapter 1: Introduction – Enhancing Public Relations in Emerging Economies Part 1: Public Sector Perspectives.- Chapter 2: Connecting With Farmers and Improving Engagement With Agricultural Extension Officers to Promote Sstainable Agriculture: The Role of Storytelling as a Public Relations Strategy Chapter 3:The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation Chapter 4: Preaching Water and Drinking Wine: Transformational Leadership and Reputational Trust as Key Drivers of Sustainable Uptake of COVID-19 Social and Behavioral Change Messages in Uganda Chapter 5: Public Relations Via X: A Critical Study of Crisis Communication By Saudi Government Organisations During the COVID-19 Pandemic Chapter 6: Healthcare Public Relations in Ghana: The Case of Two Teaching Hospitals Chapter 7: Exploring Public Relations and Strategic Communication in Health Services During the War in Tigrai Chapter 8: The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework Part 2: Private Sector Perspectives.- Chapter 9: Branding in Flux: PR, Emotional Bonds, Trust, and Loyalty in Emerging Economies – A Case Study Approach Chapter 10: Digital Media Consumption and Corporate Reputation Management in Nigeria Chapter 11: Internal Public Relations Management in Organisations in Ghana Chapter 12: Digital Transformation’s Effect on PR and Strategic Communication in Palestinian Startups Chapter 13: Conclusion

Über Autor(innen)

Genevieve Bosah PhD is a Senior lecturer at the Department of Media and Communications, University of Hertfordshire, UK. She is an academic and a strategic communicator with more than 12 years of professional experience in Africa and Europe. She has worked with media institutions, governments and NGOs and is proficient in qualitative research, capacity development, strategy development and implementation as well as programme management, journalism and strategic communications. 

Robert Ebo Hinson is Professor and Pro Vice-Chancellor at the Ghana Communication Technology University, Ghana.  Robert has authored/edited several books and has over a hundred scientific publications to his credit. For the last twenty-five years he has consulted for and trained several public and private sector institutions globally in the general areas of Marketing, Sales, and Service Excellence; and served as well on the boards of local and international institutions. 

Eric Kwame Adae PhD is Assistant Professor of Public Relations at Drake University School of Journalism and Mass Communication, US. He is an accredited public relations practitioner and was a communications consultant for over 15 years in Ghana. His research interests include responsible management, corporate social advocacy, corporate social responsibility, sustainability, critical public relations, and Afrocentricity.