Borelli / Holden Affiliate Millions

Make a Fortune using Search Marketing on Google and Beyond
1. Auflage 2007
ISBN: 978-0-470-13925-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Affiliate Millions
For more than a decade, the Internet has allowed people to makesubstantial amounts of money on both a full-time and part-timebasis. Today, with even more online opportunities available thanever before, you can achieve a level of financial success that mostpeople only dream about-and in Affiliate Millions, authorAnthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you howto make thousands, and eventually tens of thousands, of dollarseach month through the process of paid search marketing andaffiliate advertising. Along the way, they'll also share thesecrets to mastering this often-overlooked strategy and provide youwith the tools and techniques needed to maximize your potentialreturns.
Since making one million dollars through paid search marketingand affiliate advertising in his first full year of operations,Anthony Borelli has never looked back. Now, he wants to help you dothe same. Filled with in-depth insights and practical advice,Affiliate Millions will introduce you to this profitableendeavor and show you how to make it work for you.

Autoren/Hrsg.

Borelli, Anthony

Holden, Greg

Inhaltsverzeichnis

Introduction xi
About the Authors xvii
Part I Getting Started
1 How to Make Millions on Google and Other Search Engines: My 10-Step Approach 3
A Little History
My 10 Steps to Becoming an Affiliate Millionaire
My Message to You: Have Faith in Yourself
2 Learning about Affiliate Advertising 13
Getting Up to Speed
How Do I Get Started?
3 Learning about Search Marketing 23
Who Are Search Marketers?
What Is Search Marketing?
What Are Search and Content Networks?
What Are My Search Marketing Options?
Why Use Search Marketing to Promote Affiliate Programs?
Part II Launching Your Advertising Campaign
4 Joining Affiliate Networks 45
How to Join Affiliate Networks
5 Joining Affiliate Programs 71
What to Look For in an Affiliate Program
Identifying and Joining the Right Affiliate Programs
6 Creating Search Marketing Campaigns 89
Steps to Create a Campaign
Join Google AdWords and Create a Campaign
Join MSN adCenter and Create a Campaign
7 Reporting 131
Affiliate Reporting
Search Reporting
Comparing the Results
8 Affiliate Advertising for Web Pages 139
Why Create a Web Site?
How Do I Start?
Web Sites That Can Use Affiliate Advertisements
What Types of Ads Can I Place?
Where Can I Get These Advertisements?
Where and When Should I Place These Ads?
Affiliate Ads as Your Primary Web Site Revenue
Designing a Web Site
Using Search Engine Optimization to Market Your Site
PART III MANAGING YOUR ADVERTISING CAMPAIGN
9 Performance Monitoring and Tuning 169
Why Monitor Performance?
Performance Monitoring
Performance Tuning
10 Dealing with Mistakes 195
Common Mistakes
Learning from Mistakes
11 Growing Your Business: A Call to Action 207
Searching for New Opportunities
Reinvesting Profits to Support Future Growth
The Affiliate Millions Web Site
12 Working at Home: Legal and Tax Requirements 219
Self-Employment and Owning Your Own Business
Licensing and Legal Considerations
Taxes and Accounting
Finding Space
Appendix: Affiliate Advertising Resources 233
Glossary 239
Index 243

Über Autor(innen)

Anthony Borelli made the move from corporate employee toself-employed affiliate marketer in late 2004. He joined severalcompanies' affiliate programs and immediately began paying for andplacing ads on their behalf with Google and other well-traveledsearch engines. In only his first full year of business (2005), hemade over a million dollars on Google as a search marketer andaffiliate advertiser, and repeated this performance in 2006.Borelli has acquired vast experience in composing ads, evaluatingresults, and maximizing profits, and is eager to lead otherentrepreneurs to the same kind of success.
Greg Holden is the author of more than thirty books oncomputers and the Internet. Virtually all of his books provide bothentrepreneurs and small businesses, respectively, with theknowledge and tools they need to expand their operations to includethe Internet. Some recent titles that Holden has been a part ofinclude eBay PowerUser's Bible and Starting an Online Business forDummies, both published by Wiley.