Managing Value Propositions in Service Ecosystems

1. Auflage 2021
ISBN: 978-3-658-31712-6
Verlag: Springer

Buch, Englisch, 234 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 336 g

Reihe: Markt- und Unternehmensentwicklung Markets and Organisations

Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems.

Zielgruppe

Research

Autoren/Hrsg.

Boha, Julian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Value propositions and service ecosystems from a service-dominant logic perspective.- The evolution of value propositions.- Perceived value propositions of service ecosystems.- Orchestrating service ecosystems through value propositions.- Towards a management framework for service ecosystems.

Über Autor(innen)

Dr. Julian Boha is a postdoctoral researcher in the field of innovation management, project manager and lecturer at the University Erlangen-Nuremberg. He received his PhD in economic sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems – Innovation and Value Creation.