Boddy | New Media and Popular Imagination | Buch | 978-0-19-871145-2 | www2.sack.de

Buch, Englisch, 192 Seiten, Print PDF, Format (B × H): 156 mm x 234 mm, Gewicht: 295 g

Boddy

New Media and Popular Imagination

Launching Radio, Television, and Digital Media in the United States
Erscheinungsjahr 2004
ISBN: 978-0-19-871145-2
Verlag: OUP Oxford

Launching Radio, Television, and Digital Media in the United States

Buch, Englisch, 192 Seiten, Print PDF, Format (B × H): 156 mm x 234 mm, Gewicht: 295 g

ISBN: 978-0-19-871145-2
Verlag: OUP Oxford


New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.

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Zielgruppe


Scholars in media studies, history, cinema and television studies. General readership interested in contemporary digital media.


Autoren/Hrsg.


Weitere Infos & Material


- Introduction

- 1.: Cinema and Wireless in Turn of the Century Imagination

- 2.: The Wireless Nation: Defining Radio as a Domestic Technology

- 3.: The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV

- 4.: US Television Abroad: 1960 - 1990

- 5.: 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s

- 6.: Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK

- 7.: Redefining the Home Screen: The Case of the Digital Video Recorder

- 8.: Marketers Strike Back: Virtual Advertising

- 9.: 'How God Watches Television': Early Responses to Digital TV

- 10.: High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV

- 11.: 'Too easy, too cheap, and too fast to control': Intellectual Property Battles in Digital TV

- Select Bibliography


WILLIAM BODDY, Professor in the Department of Communication Studies, Baruch College, City University of New York



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