25 Need-to-Know MBA Models

1. Auflage 2024
ISBN: 978-1-292-17889-9
Verlag: FT Publishing International

Buch, Englisch, 200 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 255 g

provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Covering 25 key models that have been picked from programmes around the world, cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips.

• Want new ways of looking at old problems?
• Need a range of management decision-making tools at your fingertips?
• Only want what you need to know, rather than reams of theory?
• Includes 10 handy dos and don’ts of using MBA models

With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

Stephen Martin, Director General, Institute of Directors

Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank

Stephen Martin, Director General, Institute of Directors

Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank

“ Dr Matt Carter, Founder, Message House

Autoren/Hrsg.

Birkinshaw, Julian

Mark, Ken

Inhaltsverzeichnis

Part 1: Management

1. Change management: Kotter’s eight-step model

2. Cognitive biases in decision making

3. Emotional intelligence

4. Negotiating techniques: BATNA

5. 360-degree assessment

Part 2: Marketing

6. Multichannel marketing

7. The 4 Ps of marketing

8. Pricing strategies: dynamic pricing

9. Product life cycle

10. Segmentation and personalised marketing

Part 3: Strategy

11. The BCG growth–share matrix

12. Blue ocean strategy

13. Core competence and the resource-based view

14. Five forces analysis

15. Game theory: the prisoner’s dilemma

Part 4: Innovation and entrepreneurship

16. Design thinking

17. Disruptive innovation

18. The lean startup

19. Open innovation

20. Scenario planning

Part 5: Finance

21. Capital asset pricing model

22. Capital budgeting

23. Ratio analysis

24. Valuing the firm

25. Weighted average cost of capital

Über Autor(innen)

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39 on the global “Thinkers 50” list of thought leaders in the field of management.

Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.