Buch, Englisch, 296 Seiten, Format (B × H): 173 mm x 251 mm, Gewicht: 658 g
Buch, Englisch, 296 Seiten, Format (B × H): 173 mm x 251 mm, Gewicht: 658 g
ISBN: 978-0-471-49761-5
Verlag: Wiley
"Retail Intelligence & Network Planning" baut auf dem Erfolg des Vorgängerbandes "Intelligent GIS" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. "Retail Intelligence & Network Planning" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.
Autoren/Hrsg.
Weitere Infos & Material
INTRODUCTION
TRENDS IN RETAILING
Introduction
Demand-Side Changes
Trends in Distribution and Retail Supply
The Regulatory Environment
Conclusion
RETAIL LOCATIONS AND DISTRIBUTION CHANNELS: PAST,PRESENT AND FUTURE
Introduction
The High Street or Town Centre
The Superstore and Hypermarket
The Discount Store
The Shopping Centre or Mall
The Retail Warehouse and Retail Park
New Retail Locations
New Retail Formats and Distribution Channels
The Old versus the New
Conclusion
SPATIAL RETAIL GROWTH STRATEGIES
Introduction
Organic Growth
Mergers and Acquisitions
Franchising
Joint Ventures and Strategic Alliances
Warehouse Location
Conclusion
GEOGRAPHY AND E-COMMERCE
Introduction
What is E-Commerce/Internet Retailing?
Who Makes Money from the Internet?
Understanding Consumer Preferences
Examples of Internet Retailing in Different Sectors
Geography, the Internet and E-Commerce
Conclusion
TERRITORY PLANNING
Introduction
Territory Management
Balanced Workloads
Efficient Organization
Conclusion
METHODS FOR SITE SELECTION
Introduction
An Inductive Approach to Site Selection
A Deductive Approach to Site Selection
Applied Location Modelling
The Simplicity Spectrum
SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT
The Model and its Development
Estimating the Small Area Demands for Products and Services
The Supply Side
Customer Flows and Store Revenues
Providing a Decision-Support Capability
The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer
Conclusion
NETWORK REPRESENTATION PLANNING
Introduction
Case Study 1:Automotive Network Optimization
Case Study 2:Financial Services Network Optimization
Post-merger Network Optimization
Retail network optimization
Conclusion
DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT
Introduction
Geodemographics
Enhancement of Geodemographics
Lifestyle Databases
Other Micro-Modelling Strategies
A Financial Services Channel Simulation Model
Conclusion
MEASURING THE BENEFITS OF SPATIAL MODELLING
Introduction
Returns on Capital
Operational Efficiency
Improved Competitiveness
Strategic Value
Applications to Market RegulationConclusion
CONCLUSION
BIBLIOGRAPHY
INDEX
