Impact of ICTs on Event Management and Marketing

Erscheinungsjahr 2020
ISBN: 978-1-7998-5701-3
Verlag: Business Science Reference

Buch, Englisch, 357 Seiten, Paperback, Format (B × H): 216 mm x 280 mm, Gewicht: 964 g

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task.

Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Autoren/Hrsg.

Birdir, Kemal

Birdir, Sevda

Dalgic, Ali

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Enzyklopädien, Nachschlagewerke, Wörterbücher
• Mathematik | Informatik EDV | Informatik Informatik